Swedish Lapland

Stockholm & Abisko, Sweden
Client: Pearl & Dean
Sector: Media & Advertising
Group Size: 2 Groups of 20

The Brief

Event across five days, incentivising media agencies and clients in a wintry location. A combination of city and rural experiences, providing a range of otherworldly, once-in-a-lifetime activities.


The luck of experiencing aurora borealis in such an epic location.

Event Overview

A four-day snowy adventure at Jukkasjarvi and Abisko National Park, in Swedish Lapland, followed by a day exploring the wonders of beautiful Stockholm, were our chosen destinations.

Our guests were booked into the legendary Icehotel. This magical creation, with extraordinary accommodation sleeping on ice, was the perfect base for our out-of-this-world excursions. We took the cable car up to the Aurora Sky Station, situated on Mount Nuolja, 900 metres above sea level, framed by the striking Lapporten mountain valley. Our guests experienced the phenomenon of the Northern Lights from a large outside deck. This was followed by a three-course dinner of delicious home-cooked Swedish cuisine, in the cosy restaurant of the Station.

Another thrilling day was spent exploring the vast, frozen wilderness by snowmobile. This was hosted and guided by an indigenous Sami family, stopping off at Laavu huts in snow-covered forests. We flew our guests back to Stockholm for the final day, to hang out in this wonderful capital city, built on numerous islands!