Company Snowcation
Val Thorens, French Alps
Client: Mother London
Sector: Advertising
Group Size: 250
The Brief
Mother is one of the most successful UK advertising agencies, and we are proud to run their famous annual ski trip for the entire company. The trip acts as both a reward for the hard work of each employee, an acknowledgement that the people are the company’s greatest and most valued asset. The long-standing annual company ski trip started when there were only 8 members of staff – there are now 250!
Insight
- As the group has now grown into the hundreds, simplicity is key, for example, we try and focus on ski in ski out resorts.
- The ski terrain needs to be suitable for all standards of skiers and snowboarders, from beginners to experts.
- Altitude and snow sure is key as the group prefer to travel outside of the busy season, which can bring its own risks.
Event Overview
- This event is designed for EVERYBODY and not everyone skis, so a wide and interesting array of non-skiers is crucial.
- In 2024, we chose Val Thorens Club Med which is an all inclusive resort, with wonderful skiing to and from the doorstep, lots of apres-ski opportunities.
- Non-skiers were able to enjoy sledging, winter luge and snow-shoeing, and access to a wonderful spa for those wishing to take things easy.
- Well structured agenda with a healthy mix of quality time with the company, such as a group dinner, along with plenty of free time to do as they pleased.
- Tradition was respected further with the famous Rockeoke Mother night – singing along with the help of a live rock band!