Luxury Desert Adventure

Morocco

Client: Luxury Desert Adventure

Sector: Media

Group Size: 20

The Brief

Warner Brothers Discovery is another jewel in the crown of Ten80 Event’s prestigious client list. For over 10 years, Ten80 Events has organised WBD’s highly envied client hospitality events. Originally a Discovery Channel trip, the brief was very clear – to represent and consolidate the brand values that are the Discovery Channel: adventure, creativity, thirst for knowledge and pushing the boundaries. As their clients are VIPs, the accommodation and F&B (food & beverage) need to reflect this. Finding a balance between adventure and luxury is paramount to the event’s success.

Insight

– Each year the destination needs to be different, off the beaten track and on people’s bucket lists (even often when people didn’t realise it was on their bucket lists)!

– Morocco and the desert were selected for these reasons, plus:

– Easily accessible (international airport, short transfer into the desert)

– Wide range of adventurous activities

Event Overview

Our Ten80 Events team organised a luxury, bespoke pop-up desert camp that addressed the fine balance of premium experience and adventure, to show WBD’s clients how highly they are regarded, but at the same time, challenging their comfort zones. The carefully curated agenda with a mix of activities and challenges reinforced this balance, such as dune buggies, camel rides, and the longest zip wire in Africa! The event culminated with the last night out in Marrakech, with the group enjoying some of the most current and trendy nightspots this vibrant city has to offer.

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