Mountains and Medina

Marrakesh & Atlas Mountains, Morocco
Client: Pearl and Dean
Sector: Advertising
Group Size: 2 groups of 20

The Brief

A Bond-themed incentive event across five days, rewarding media agencies for their investment in cinema and to build anticipation around the upcoming release of Spectre. A city destination steeped in rich culture, but with the opportunity for exhilarating activities to experience a country like never before. Maximum 3.5 hours flight time.


Morocco is the exotic getaway on Europe’s doorstep, full of otherworldly experiences and dizzying diversity. Moreover, two James Bond films had been set and filmed in Morocco: The Living Daylights and Spectre.


An al fresco screening of 007 movie Casino Royale, under the stars, in the rocky Agafay desert, with 360-degree views of desert and snow-capped Atlas Mountains.

To end the trip in style, we spent a day at Nikki Beach, an oasis of luxury, located in the heart of the Palmeraie, soaking up the sun, drinking cocktails and enjoying the party vibes, animated by the resident DJ!

Event Overview

The vibrant city of Marrakesh and the spectacular Atlas Mountains staged the perfect event.

Our guests were first booked into the luxurious Riad Palais Sebban, just 5 minutes from Jemaa El Fna and Koutoubia – a central location to explore the magic of the medina.

Guests were treated to a magnificent hot air ballooning experience in front of the High Atlas Mountains and over Berber villages, valleys and ravines. The unapologetically brash hotel, La Mamounia was the perfect venue to hold the 007 black-tie event. We sipped Vesper Martinis and had mixology lessons in the Churchill Bar, followed by a supper of delicious tagines on the cool terrace of Le Maracain. After dinner, we played poker and roulette back at the hotel.

Less than an hour’s drive from Marrakech, Scarabeo Stone Desert Camp in the heart of the Agafay Desert, with its handful of oriental-inspired nomadic tents, allowed our guests to experience the true purity of Moroccan desert life. A heavenly lunch feast of traditional Moroccan cuisine was followed by camel rides across golden sands. Afterwards, we explored the vast desert wilderness in dune buggies. The next morning, our guests discovered the real Maroc on quad bikes with professional guides who took them to exceptional places off the beaten track – through rocky desert, villages, palm groves and Jbilets Desert.