Sicilian Dolce Vita

Sicily, Italy
Client: Discovery Channel
Sector: Media & Advertising
Group Size: 20

The Brief

An incentive event across four days, with the theme ‘Make Your World Bigger’, to entice media agencies and clients to strengthen their AV relationship with Discovery Channel and learn more about the platform. Guests should be treated to a warm European destination, steeped in rich culture and heritage, with thrilling activities and gourmet dining.


Discovery is renowned for its widely distributed travel and history content, including upcoming volcano documentaries. The destination checklist had to combine historical influence, fascinating natural wonders to discover, exquisite food and a warm climate.


As part of the sailing day, we held a local gastronomic feast on the panoramic terrace of Ristorante da Nino – perfect for a taste of Sicilian dolce vita!

Event Overview

The Etna region of Sicily, with its volcanic landscapes, fertile wine country and picture- perfect hilltop town of Taormina, was our chosen destination.

Our guests were booked into the five star La Plage Resort, located on the charming pebble beach of Taormina. From here, we hired jeeps for an adventurous drive up to the smoking craters of Mount Etna, partially off-road, crossing old lava fields and ancient forests, with walks across extinct craters and new lava flows. In the afternoon, we tasted the volcano in a local winery – the uniqueness of the wines produced in the Catania hills has always been attributed to the ashes of Etna.

To discover the charm of the Sicilian coastline we sailed a catamaran along the enchanting bays of Giardini Naxos, Capo Taormina, mermaid, Mazzaro and Isola Bella, where our guests swam, snorkelled and paddle-boarded.

Exploring the archaeological wonder of Taormina’s ancient Teatro Greco 10,000-seat amphitheatre gave breath-taking views of Mount Etna and Ionian Sea and guests were in awe of its historical influence on the island.

Sicilian cuisine represents Italian gastronomy at its best. We booked our guests into wonderful restaurants serving mouth-watering cuisine, including the Michelin-starred Vicolo Stretto.